Culture outperforms strategy every time. Our culture is the pinnacle of our existence. We’re not a bank and we don’t live in the corporate world. We’re allowed to have fun doing what we do, we’re allowed to be humans. Our goal is to inject fun and human touch into the mortgage process and you just may find its not so daunting after all.
Customers don’t buy what you do, they buy WHY you do it. Our purpose is greater than the bottom line, our purpose is to create a better mortgage experience by helping our borrowers get the best possible loan. We want our customers to feel our passion and join us in our vision to reshape the thought of getting a mortgage to creating a relationship that they can come back to.
Always do right; this will gratify some and astonish the rest. Integrity is an integral part of our business and we stand by doing right even if it means we don’t “do” at all. We base our actions and decisions on values rather than personal gain. Customer confidence rises with value but it is solidified with character.
Give more than what you should. When you go above other's expectations, you create a chain reaction that, whether you realize it or not, gets paid forward and is remembered. We do this with our customers to make sure they get more information than they ever expect to ensure they have the knowledge needed to build certainty in their decisions. Once you experience the difference, you'll feel confident sending your friends and family.
- BEST CUSTOMER EDUCATION - Learn about real estate finance from one of our highly trained and experienced Loan Experts Licensed in your state to make sure you you choose the best loan program.
- SHOP MORE CHOICES - Get access to all partner lenders who provide a multitude of loan programs to ensure you have access to the best loan for you.
- INVESTMENT IN TECHNOLOGY - Take advantage of industry leading software technology that allows our loan officers to provide a fast and seamless loan process from start to finish.
- DEDICATED IN-HOUSE PROCESSING - Have you ever been passed around from contact to contact at your mortgage company? We offer a dedicated processor that will guide you through the loan process.
- MOBILE CLOSINGS - Save time by closing your loan in the comfort of your own home or workplace.
- AVOID LENDER FEES - Learn how lenders make money so you can beat the bank!
- ENOUGH SAID!!!
Meet the Team
Brad Lawson Co-Founder & President
Brad Lawson grew up in Harrisburg, PA and moved to the Carolinas in 2007 to atttend Highpoint University where he focused his studies in Management and Public Speaking. He then relocated to Charlotte, NC in 2012 to accept a position at Wyndham Capital Mortgage where he began his career as one of the Top Performing Mortgage Loan Officers.
Brad brings his Executive-level leadership along with an expansive knowledge of the mortgage industry and guidelines to PrimeLine Capital as the Chief Executive Officer. His leadership talents earn him the responsibility for the growth and development of all of PrimeLine’s employees, to ensure a culture that thrives with only the best that the mortgage industry has to offer.
Brad has spent his entire career in the mortgage industry since he joined Wyndham Capital, where he became one of the company’s Top Performing Loan Officers and earned his spot as a member of the President’s Club. His leadership abilities were quickly identified by the Executive team and he became one of the most iconic members of the management team where he developed his people into some of the Top Performing Loan Officers in the company, consistently helping them break company records.
Brad is now a 7-year veteran of the Mortgage industry, licensed in 13 states and has closed or overseen the closing of over $500MM in loan Volume. He has built an exceptional reputation in the industry as one of the most highly-respected and sought-after managers.
“All you can change is yourself and sometimes that changes everything”
Fernando Escaffi Co-Founder & Vice President
Fernando Escaffi grew up in Northern Virginia and moved to Charlotte, NC to pursue a degree in Finance as Charlotte began evolving into one of the largest banking cities in 2003. He earned his B.S. in Business Administration with a Concentration in Finance and then completed his MBA in Real Estate Finance and Investment, both from the University of North Carolina in Charlotte.
Fernando brings his expertise of data analytics, real estate finance, and customer-centered training to PrimeLine Capital. He co-founded PrimeLine Capital with his former manager, Brad Lawson, and is responsible for the training of Loan Officers to ensure that we teach our customers everything that they need to know about mortgages and real estate finance to be confident in how they choose to move forward.
Fernando started his career in real estate as a realtor in 2005, focusing on investment property and then branched out into commercial Multi-family real estate with part-time internship at Capstone Realty Advisors as he attended Graduate School.
After graduate school, Fernando was offered a position with Red Ventures, a portfolio of digital companies valued at more than $1 billion, as the Director of Sales Strategy.
Fernando then worked at Wyndham Capital Mortgage and became a Mortgage Loan Originator, licensed in over 20 states, and has closed about 300 Loan transactions becoming one of the top Loan Officers at the company and earning his place in President’s Club.
“It takes hard work, focus, and a driving desire to be the best, to accomplish what others think is impossible.”
Areas We Serve